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Imaginary Trailer: Girl’s Teddy Bear Makes Her Do Bad Things In New Blumhouse Horror Movie-TGN


  • The trailer for Blumhouse’s new horror film Imaginary showcases the transformation of an innocent childhood toy into something vile that tears a family apart.
  • Imaginary falls in line with Blumhouse’s recent obsession with demonic childhood pleasures, as seen in their previous films M3GAN and Five Nights at Freddy’s.
  • The film explores the theme of nostalgia, as Jessica reckons with the malevolent nature of the toy and confronts her own source of childhood joy, while her stepdaughter battles with the same.



The trailer for Blumhouse’s new horror film Imaginary is released. Directed by Jeff Wadlow, the upcoming horror film’s primary antagonist is a little girl’s imaginary friend, represented by her teddy bear. The film stars DeWanda Wise, Tom Payne, and Betty Buckley. Imaginary is set for release on March 8, 2024.

Now, Lionsgate releases the trailer for Imaginary, giving a first look at the sinister once-imaginary friend and the humans it haunts.

The trailer sees a woman, Jessica returning to her childhood home after years. When her stepdaughter Alice rediscovers an old Teddy Bear named Chauncey, Jessica at first encourages her behavior before the scene turns much more sinister. Blumhouse also released a synopsis for Imaginary that reads as follows:

From Blumhouse, the genre-defining masterminds behind FIVE NIGHTS AT FREDDY’S and M3GAN, comes an original horror that taps into the innocence of imaginary friends – and begs the question: Are they really figments of childhood imagination or is something more terrifying lying just beneath?

When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister.

As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.

Blumhouse also released first-look images from the film:

DeWanda Wise looking frightened in Imaginary

Imaginary Continues A New Era for Blumhouse

Imaginary Blumhouse Chauncey bear on a couch and Alice

As the latest horror movie from Blumhouse, the Imaginary trailer does an excellent job showcasing what could be the twisted tone of the entire film. Imaginary transforms a seemingly innocent childhood plaything–a Teddy Bear for whom a child describes an imaginary friend’s personality–into something vile that tears a family apart. In this trailer, the same thing that gives Alice joy is also what encourages her to complete a list of tasks that have violent consequences.

Imaginary falls in line with a recent obsession of the Blumhouse’s: demonic childhood pleasures.

Imaginary is the next film from Blumhouse, one of the most acclaimed horror studios today. Though the company produces a wide variety of features, Imaginary falls in line with a recent obsession of the Blumhouse’s: demonic childhood pleasures. This preference is witnessed through this year’s M3GAN and Five Nights at Freddy’s, both of which see a toy and/or form of child entertainment as the main villain for these films.

Related: Where to Watch M3GAN (& How To Watch The Unrated Version)

Blumhouse’s latest has the additional appeal of this toy being not only a source of joy for Alice, but tied to Jessica’s own nostalgia. As Jessica reckons with the parsing of the malevolent Chauncey now against “the stuffed bear she believed him to be,” Imaginary will allow Jessica to traumatically confront her own childhood as her stepdaughter does the same. The journey that results in Imaginary will hopefully amount to Blumhouse’s next big hit.

Source: Lionsgate

  • Imaginary

    Release Date:

    Jeff Wadlow

    Not Yet Rated


    Greg Erb, Bryce McGuire, Jason Oremland

    Blumhouse Productions


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